THE JOE SHUSTER SHOPPING EXPERIENCE

Psychologists say we should never shop when we're hungry. If you go to the supermarket while hungry, they tell us, you're likely to purchase lots and lots of food you don't really need. It is, in short, financial insanity.

I put this to the test once. I ran out of food in the house and didn't bother going to the supermarket while I was hungry. Eventually, I caved - went to the supermarket, bought lots of pointless and downright weird foodstuffs. I hadn't eaten properly, I was light-headed - I didn't know what I was doing.

Despite what the psychologists said, cocoa pops actually went well with a jacket potato and miniature candles. Mmmm, waxy.