THE DOUBLE-O SEVEN

Man, which boy didn't want to grow up to be James Bond? I mean, Bond is the epitome of male cool. He has the coolest cars, he gets the coolest women, and he has the licence to kill.

Not much of a licence to drink, though, have you noticed? Everyone else is ordering spirits or pints of beer, and Bond will leap in and proudly ask for a martini. Shaken, always; stirred, not so much.

It's not the most masculine choice of beverage, is it? Martini's great, but it's the kind of drink you get an umbrella in the glass with these days.

The rule here is: any drink that you actually have to mix, that's something you order for the attractive female assistant, Mister Bond.

Next thing you know he'll be ordering a Casino Royale with cheese (because, over there they don't know what a quarter pounder is).