MY HIGH PLAINS DRIFTER

Drifter seems like a strange name for a chocolate bar. You've got your chocolate, your wafer, your caramel stuff - who's thinking Drifter is a good name for this? Why not call it Neurotic Loner or Homeless Guy? Hey, why not just call it Bum?

Actually Bum's a pretty stupid name for a chocolate bar. You'd have a lot of trouble marketing that. If you were seen eating a chocolate Bum on the street you'd expect to get some snickers.