THE BATMAN DEMOGRAPHIC

Just seen Batman Begins at the cinema. When you watch the adverts before the movie do you ever wonder what was going on at the advertisers' meeting?

UK cinema performances just now are being sponsored by Orange mobile phones. Their little morality play was followed by an ad for the new Motorola phone ("Hello Moto.") that can play MP3 music files. Then it was something about how the Virgin Megastores could supply any type of music you like, Malibu alcoholic drinks, a Samsung phone, a warning about the ills of driving too fast, and something about iTunes, before concluding with a note about the Smirnoff vodka people liking dance music.

So, I figure at the advertisers' meeting you had the execs sitting around...

"What kind of people would go see a film about Batman? Come on, he dresses up like a bat, he fights crime. Think, people, think. Who is the target audience here?"

"People who like to talk on the phone."

"People who like music."

"Dangerous drivers."

"Drunks."

"Then that's our Batman demographic. Get booking the ads, boys."