Monday, August 09, 2010

THE OBESITY CATHEDRAL

In today's Metro, collector doyen Dave Valentine tells us how he has amassed 500 empty crisp packets over the years, dating back all the way to his first packet in 1984. That means he's collected over 19 empty crisp packets a year - that's about one every three weeks! Quite a feat.

But alarm bells ring when Dave explains that "the designs are so retro and cool". Waitaminute! Designs from 1984 are "retro"? Aren't they just "old"? "Retro" would be something that is intentionally harking back to another era, not something actually from it.

See, this kind of misuse of terminology is helping no one, even the crisp guys find it tasteless.

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