Monday, April 14, 2008

THE ENDORSING OF THIS PRODUCT AND OR SERVICE

The celebrity endorsement is always a tricky one, because the celebrities don't like to get too involved. It's like they're okay to sit by the pool, just so long as they don't get wet. They don't use the product, they don't drink the product, they've never eaten a meal from the product's range... but they're happy to shill for it if the money's there.

When you get to the more expensive items, they have special terms for these people. Fashion, beauty products, that kind of thing - you're not advertising, you're "an ambassador". Oh, yes, look this up - actress Anne Hathaway is an ambassador for Lancome. She's not advertising, she's an ambassador. She's negotiating the successful release of political prisoners for Lancome.

Of course, tastes change, you can go off a product. If a celebrity doesn't actually like the product, if they start saying it's a bad item, do they become a lambassador?

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